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  • New Member: Theia Vision Care

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    At Theia Vision Care, our goal is to delight our staff, patients and guests. We focus on doing good, providing the highest level staff and guest experience and having fun. We love all things in eye care, health and beauty. Theia is the Greek goddess of sight, light and possesses considerable beauty. She also bestows gold, silver and gems with their radiance. We believe everyone’s radiance should shine. We aim to showcase your shine with healthy, comfortable eyes, overall health, and a beautiful outlook.  Specifically, we provide integrative and preventative eye care.  Because we bypass third parties such as vision plans and insurance we are able to pass the saving on to you.  Specifically, our mark up on services and products is less and we invest a large amount of our time and budget in the community, sponsoring local events and even providing FREE pediatric eye exams to children who have never had an eye exam, up to age 18 years old. We sell stunning glasses and sunglasses in our boutique, both prescription and non-prescription.  We feauture independent brands you cannot find at the mall, from American made NW77th, to Vuarnet sunglasses to custom Tom Davies and Silhouetter and even a 3-D printed glasses line called Monoqool.  We have an amazing selection of frames that also includes classics that you know and love such as Ray Ban and Kate Spade.

    We are a family business.  We live and work in Hartland, part of the Lake Country area.  You may notice Dr. Koeck’s husband Josh stopping by with their 2 year old son Maks who knows how important and fun it is to be rocking out sunglasses. Protecting the health of your children’s eyes is vital. The 6 year old Chief Security Officer of the family, Old English Sheepdog Bailey also likes to make sure everything is in good shape and share a tail wag and some sniffs. We understand how important family time is and strive to have the lowest possible wait time for you. We also believe that care begins with our patient’s needs and concerns. Therefore, our goal is to never rush an exam and to address all of your eye care concerns. Our wait times are minimized so that your time with the doctor is optimized. Because this is a family business we believe in treating each other and you like family. We do not have technicians to outsource any part of the exam.  The whole entire exam is performed by the doctor!  Ask us how our model of direct care and Theia Concierge Care can save you time, money and provide the best eye health and vision services for you.  In fact, you do not need an exam to come see us.  Feel free to simply come in and tell us about your day or that new puppy or how your son was accepted into UW-Madison last week. We are super excited about the privilege to learn about you, your life and your family. With locally made Charlie’s Caramels and comfy chairs we welcome everyone to stop by.

    Our entire Hartland, Wisconsin optometry staff is committed to ensuring the comfort and satisfaction of each and every patient. In fact, the highest standard of quality should be applied to all aspects of eye care. From our 100% doctor provided exam to unmatched customer service and products we take the time to get to know you and address your specific questions. Every frame and lens offered has been hand selected by our doctor and expert optical staff to maximize both your vision and your look. Our knowledgeable team at Theia Vision Care is here to delight you with our service, products and care.

    Dr. Anna Koeck grew up in Shorewood, Wisconsin and attended Shorewood High School where she was president of the Art Club and co-chair of Amnesty International, played volleyball, earned her Black Belt in Tae Kwon Do, and graduated salutatorian.

    Dr. Koeck brings years of experience from both private practice as well as retail optometric settings and has optimized that experience into a unique model that focuses solely on you. She received a full academic scholarship to UW-Madison where in 4 years she earned a Bachelor’s of Business Degree with a triple major in Finance, Marketing and Economics. Dr. Koeck has extensive medical and IT experience from her work as a project manager for Epic Systems, an electronic medical record company, during which tenure she decided to pursue her passion for health and vision. She then attended graduate school at the Illinois College of Optometry where she graduated cum laude in May of 2014. With extensive training during her rotations in optometry school, she completed her externships at the Hickam Airforce Base in Oahu, Hawaii; the Clement J. Zablocki VA in Milwaukee, Wisconsin; the Illinois Eye Institute in Chicago Illinois, with a focus on ocular and systemic disease and a Vision Therapy Center in Chicago Illinois. Dr. Koeck is also bilingual in English and Russian.

    Dr. Koeck loves to spend time with her husband Josh, son Maks and their Old English Sheepdog Bailey. Dr. Koeck loves to travel and strives to continue to do so with her friends and family. She also loves all things related to health, fitness, nutrition, fashion and well-being. From daily CrossFit training at Crossfit 262, Olympic power-lifting and nutrition coaching to fashion and high heel shoes Dr. Koeck believes in living a healthy, beautiful life to the fullest and wants to share that with everyone.

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