Re-Making An Iconic Brand: The Cousins Subs Story
Re-Making An Iconic Brand:
The Cousins Subs Story
Speaker: Christine Specht
Company: Cousins Subs
series of system changes, including: a largescale rebranding strategy to establish consistency and unify the brand in look and feel across all locations, implementation of grills in all restaurants and inclusion of Cousins Subs’ Midwest heritage throughout its menu with signature local products including subs served with all Wisconsin cheeses. strengthened Cousins Subs’ unit-level economics, created a strong core of franchise partners and positioned the organization for growth in the Midwest.In 2018, she was honored as one of the Milwaukee Business Journal’s Women of Influence and recognized in FastCasual magazine’s
The Pewaukee Chamber of Commerce presents GROW, a monthly series where business owners, managers, and non-profits learn from experts information and insights not likely obtainable elsewhere. Business growth, sales and marketing, and workforce issues are the hot topics and focus, this year.
NOTE: 2 Sponsor Tables are available for $25 each